"Technology may create a condition, but the questions are what do we do about ourselves. We better understand ourselves pretty clearly and we better find ways to like ourselves."
-Herbert Simon
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"Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.“
-Herbert Simon
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"There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If we're bad people we use technology for bad purposes and if we're good people we use it for good purposes."
-Herbert Simon
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"The proper study of mankind is the science of design."
-Herbert Simon
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"One of the first rules of science is if somebody delivers a secret weapon to you, you better use it."
-Herbert Simon
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"Most of us really aren't horribly unique. There are 6 billion of us. Put 'em all in one room and very few would stand out as individuals. So maybe we ought to think of worth in terms of our ability to get along as a part of nature, rather than being the lords over nature."
-Herbert Simon
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"Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment."
-Herbert Simon
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"Design must seduce, shape, and perhaps more importantly, evoke an emotional response."
-April Greiman
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"I love the idea of couture and its emphasis on creation. There's where I made my name - in design - and there's where I'd like to stay."
-Jimmy Choo
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"I'm an artist. So if acting doesn't work out, which I hope it does, I'm probably going to go into graphic design or something like that."
-Gabriel Basso
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"We want people to realize you are at a design school, not a land grant college. The way we look says a great deal about who we are."
-James Hall
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"As an architect, I learned to think and express myself on flat forms, on paper, and to imagine the contour of the lines of a design."
-Gianfranco Ferre
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"The design of a dress, furniture, a house, a room, a street and a city are all the same process."
-Gianfranco Ferre
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