"How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?“

-Simon Mainwaring

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"There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?"

-Simon Mainwaring

"More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized."

-Simon Mainwaring

"The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them."

-Simon Mainwaring

"More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance."

-Simon Mainwaring

"Work with your competitors when the interest of the community and planet are at stake."

-Simon Mainwaring

"Like all technology, social media is neutral but is best put to work in the service of building a better world."

-Simon Mainwaring

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"I try to avoid saying anything positive about any presidential candidate for fear that if I actually like them then I will kill their campaign."

-Jack Abramoff

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"What none of the critics, positive or negative, grasped was that 'The Searchers' was a different kind of Western, something much darker and more disturbing than the usual fare."

-Glenn Frankel

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"I try to make the good days great and take something positive from the days I'm not feeling good - work on technique or something like that."

-Katie Ledecky

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"The influence of blogging is overall a very positive force in the media."

-Garrett Graff

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"Women were freed from positive duties when they could not perform them, but not when they could."

-Henrietta Szold

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"Measurements of the specific ionization of both the positive and negative particles, by counting the number of droplets per unit length along the tracks, showed the great majority of both the positive and negative particles to possess unit electric charge."

-Carl D. Anderson

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