"More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.“

-Simon Mainwaring

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Simon Mainwaring quote about power: "More than ever before, consumers have the ability to unify their voices and coalesce their buying po..."

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"There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?"

-Simon Mainwaring

"More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized."

-Simon Mainwaring

"The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them."

-Simon Mainwaring

"More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance."

-Simon Mainwaring

"Work with your competitors when the interest of the community and planet are at stake."

-Simon Mainwaring

"Like all technology, social media is neutral but is best put to work in the service of building a better world."

-Simon Mainwaring

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"One thing you can say about nuclear power: the people who believe it is the silver bullet for America's energy problems never give up."

-Jeff Goodell

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"Another mode of accumulating power arises from lifting a weight and then allowing it to fall."

-Charles Babbage

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"Bloomberg's $50 million is not going to revolutionize the electric power industry. But his willingness to fight is already inspiring others to see Big Coal differently."

-Jeff Goodell

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"A tool is usually more simple than a machine it is generally used with the hand, whilst a machine is frequently moved by animal or steam power."

-Charles Babbage

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"The coal industry is an even larger part of the Australian economy than it is of the American, and it has an enormous amount of political power."

-Jeff Goodell

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"We say no to lots of things that would please us. I would like to punch people every now and then, but I don't. I would like to have something for free rather than pay for it. I would like to skip to the front of the line... I don't mean to brush aside the taste of meat, which is a powerful attraction. But its power is not without limit."

-Jonathan Safran Foer

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