"The keys to brand success are self-definition, transparency, authenticity and accountability.“

-Simon Mainwaring

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"There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?"

-Simon Mainwaring

"More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized."

-Simon Mainwaring

"The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them."

-Simon Mainwaring

"More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance."

-Simon Mainwaring

"Work with your competitors when the interest of the community and planet are at stake."

-Simon Mainwaring

"Like all technology, social media is neutral but is best put to work in the service of building a better world."

-Simon Mainwaring

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"You can take Elvis. You can take Marilyn Monroe. Success and fame will not be the answer if something inside of you is bothering you, if things in your mind aren't going right."

-Linda Evans

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"Once you can accept failure, you can have fun and success."

-Rickey Henderson

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"It's not just the NFL. Every other league has a draft. It has been fundamental to the success of professional sports."

-Roger Goodell

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"Fame and success are very different things."

-Enya

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"It's an awesome responsibility, not only to maintain the level of success the NFL has, but to build on that."

-Roger Goodell

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"Nothing good comes in life or athletics unless a lot of hard work has preceded the effort. Only temporary success is achieved by taking short cuts."

-Roger Staubach

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