"Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed."
-Maurice Saatchi
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"In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.“
-Maurice Saatchi
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"If we had had the right technology back then, you would have seen Eva Braun on the Donahue show and Adolf Hitler on Meet the Press."
-Ed Turner
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"Technology has changed, and we need to figure out how to improve the archaic way of what makes a hit, or how to determine how many viewers are watching beyond some people with Nielsen boxes in a small percentage of homes in random areas."
-Jim Rash
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"Being around some of the bright lights of the technology world and having them expect great things helps you sit down and do it seriously."
-Aaron Swartz
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"I don't think people buy technology products because of the personalities of the people behind them."
-Jim Balsillie
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"Just let me use the technology I want at a fair price."
-Jonathan Potter
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"But I don't think we'll go there until we go back to the moon and develop a technology base for living and working and transporting ourselves through space."
-Jack Schmitt
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