"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
-Leo Burnett
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"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.“
-Leo Burnett
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"What helps people, helps business."
-Leo Burnett
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"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."
-Leo Burnett
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
-Leo Burnett
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"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
-Leo Burnett
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"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
-Leo Burnett
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Same Category
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"I would go to bed every night and have dreams about having a time machine and somehow I'd have the ability to move through time and space freely, and save Anne Frank."
-Jeff Mangum
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"There are no dreams too large, no innovation unimaginable and no frontiers beyond our reach."
-John S. Herrington
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"I'll see you in my dreams."
-Gus Kahn
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"When your dreams tire, they go underground and out of kindness that's where they stay."
-Libby Houston
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"Tell me about yourself - your struggles, your dreams, your telephone number."
-Peter Arno
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"Don't be afraid of your dreams."
-Jacques Parizeau
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