"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
-Leo Burnett
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"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.“
-Leo Burnett
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"What helps people, helps business."
-Leo Burnett
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"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."
-Leo Burnett
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"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
-Leo Burnett
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
-Leo Burnett
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"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
-Leo Burnett
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Same Category
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"Wushu is a move in Chinese, a physical move. An attack. Wushu is like an art."
-Jet Li
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"A compromise is the art of dividing a cake in such a way that everyone believes he has the biggest piece."
-Ludwig Erhard
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"In my world, history comes down to language and art. No one cares much about what battles were fought, who won them and who lost them - unless there is a painting, a play, a song or a poem that speaks of the event."
-Theodore Bikel
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"My first love is art, and I see a lot of things in an artistic way."
-Robert Carlyle
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"Science is spectral analysis. Art is light synthesis."
-Karl Kraus
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"Magic becomes art when it has nothing to hide."
-Ben Okri
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